Mission, Vision and Strategic Direction Setting

Know where you’re heading and why, how you’re going to get there and what it will achieve

The 3 most critical organizational success factors are a clearly defined Mission (purpose), Vision (desired future state) and Strategic Direction (how you’ll get there).  Failure to define these will result in:

• Organisational confusion leading to ill-defined roles and responsibilities, ineffectiveness and cost blowouts
• Lack of alignment where different parts of the organization are pulling in opposite directions and actively if subconsciously undermining each other’s efforts
• Loss of competitive advantage where your competitors leverage the flaws and gaps in your value proposition
• Lost business where your customers fail to see the unique value you provide either in the quality of your products or deliver of your services
• Lost talent where your best people will soon realize that the organization is at best standing still, at worst destined for failure

Many organizations grapple with defining its mission, vision and strategic direction spending months in endless meetings that ‘fail to nail’ why the organization exists or where it’s heading.

Conversely, getting these 3 success factors right will result in:

• Clarity of purpose and future that can be explained by everyone across the organization
• Alignment and collaboration where all divisions, sites and teams draw on and build on each other’s strengths to achieve a common purpose
• Clearly defined and easily understood value proposition as a market leader – customers know the value of what you offer and competitors struggle to emulate it
• Highly skilled and talented people actively seek to work with you – it’s seen as a great career move
• Business success through delivery of tangible strategic objectives within the defined timeframe

Contact P2R today to see how we can help you define your Mission, Vision and Strategic Direction quickly and easily.